Corks are for quitters shirt are a number of reasons why corks are still used instead of modern metal screw caps. The generally held belief still held by the uneducated wine drinking public is that using actual corks, not synthetic ones is a sign of higher quality wine. This is somewhat true since paper cork bark derived corks are one of the more expensive wine sealing systems, especially since there is a rate of failure involved. If you have a rubber or fake cork, you can be pretty sure you’re drinking a glass of cheap wine. If you want to make a profit on a lower priced wine, using real cork is going to eat into your profit margin. The largest portion of the wine buying public are still baby boomers since they have the bulk of the wealth. Wine is still somewhat of a luxury good.
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Corks are for quitters shirt drank, anything without a cork in it was poor quality. This isn’t true now but habits are hard to break. Most people don’t realize the value of the modern metal screw cap. Given most wine purchased is drunk within 48 hours of purchase, it is both more convenient and you don’t have to risk flawed wines from the close. Different topic but similar in terms of emotional bias are wine boxes bagged wines. Generally, only lower quality wines are placed in wine boxes because psychologically, people won’t pay a premium for a glass of wine unless its in a glass bottle. The reality is the if you don’t finish an entire bottle in 24 hours, the boxed/bagged wine will stay fresher for longer.
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