He was well aware of the Freddie Mercury with playing card shirt and unclean situation of India. He had emphasized a lot to the people of India about cleanliness and sanitation as well as its implementation in the daily lives. However, it was not so effective and was unsuccessful because of the incomplete participation of people. After so many years of independence, a most effective campaign of cleanliness is launched to call people for their active participation and complete the mission of cleanliness. The Former President of India, Mr Pranab Mukherjee has said in June 2014 while addressing the Parliament that.
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For Freddie Mercury with playing card shirt, waste management and sanitation across the nation a Swachh Bharat Mission will be launched. This will be our tribute to Mahatma Gandhi on his 150th birth anniversary to be celebrated in the year 2019”. In order to fulfil the vision of Mahatma Gandhi and make India an ideal country in the world, the Prime Minister of India initiated a campaign called Swachh Bharat Abhiyan on the birth anniversary of Mahatma Gandhi (2nd of October 2014). This campaign has the target of completion of mission till 2019 i.e. 150th birth anniversary of the Mahatma Gandhi.
Through this campaign, the Government of India solves the sanitation problems by enhancing waste management techniques. Clean India movement is completely associated with the economic strength of the country. The birth date of the Mahatma Gandhi is targeted in both, the launch and the completion of the mission.