There’s a realtor near me who calls Kiss me I’m a Real Estate Agent Clover American shirt herself ‘Mrs Butler’ (Butler is the name of my suburb). The core of her business however, is that she knows the suburb inside out. If you threw a dart at a map she would be able to tell you what has sold, or is on the market near where the dart hits. She knows what sold, how much it sold for, who sold it, and where the owner has moved to. She’s also going to have an opinion on whether she could have sold it for more or not. So know your neighborhood. Know what’s moving and what’s not. Are there areas that buyers are reluctant to engage with? Are there areas where there is a lot of demand for rentals? To be successful in this game you need to be efficient, and that means not spinning your tires on something that you can’t move.
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Lead generation is the bread and Kiss me I’m a Real Estate Agent Clover American shirt butter of a good realtor, because the more names that drop into the top of a sales funnel mean the more sales commissions that fall out of the bottom. The best realtors have multiple avenues for this. Letter drops. Social Media. Sponsorships. Mix it up, and always – always – ask for a referral. Sell someone’s house, ask for a referral. Put a buyer into a house, ask for a referral. Submit a tenant to a landlord, ask for a referral. Introduce a finance broker, ask for a referral. It doesn’t matter what you do, as soon as the client is in a happy place, ask for a referral.